03_woodone_eyewear_20131129

WooDone: the nature and traditions of South Tyrol in a pair of glasses

BACKGROUND
The original idea for WooDone was conceived in 2009 by Thomas Oberegger and Klaus Tavella, two young entrepreneurs from Alto Adige who, inspired by the enchanting landscapes of the Dolomites, decided to create something new in the eyewear industry: hand-made glasses from Alto Adige wood.
After two years of prototypes and tests, the desired result was finally achieved: a frame with unique features, carved from just a single piece of wood. In November 2011 WooDone was founded and in January of the following year the first WooDone model was presented at Opti in Munich with a modest welcome. The two entrepreneurs then continued working to perfect their product until August 2012, when they settled on the final sample. In September WooDone debuted at Silmo in Paris with a complete collection of eight models in three different types of wood: cherry, acacia and walnut. It was such a triumph that in just twelve months the company secured its presence in 1000 stores across the world, producing 10,000 pieces a year.
In December 2012 WooDone opened its new headquarters, including its offices and showroom, in Varna (Alto Adige) which are now being expanded thanks to the strong growth of the company. 2014, indeed, marks important achievements: 30,000 pieces sold in 3000 stores in 36 countries all over the world and participation in numerous trade shows.

THE PRODUCT
WooDone glasses – “handmade in South Tyrol” – are carved from a single piece of wood composed of eight layers of chipboard obtained from recycled cherry, acacia and walnut tree materials with certified origins from Alto Adige. Eight layers glued together that form a panel from which the front and the temples are carved using a specially designed technology that keeps the natural grain of the wood intact right along the frame, thus making each model unique and original.
Over sixty processing steps, the majority of which carried out by the expert hands of the artisans of Alto Adige, guarantee a product that is highly refined in every detail, with the utmost quality and a frame that weighs just 13 grams.
The temples are completely smooth thanks to the application of screwless flex hinges that are invisible to the naked eye, and are produced from a special alloy that guarantees their long-lasting durability and functionality.
The final lacquering with a non-toxic EC-certified transparent varnish – also used for wooden children toys – completes the frame, making it hypoallergenic, environmentally-friendly, ultra-resistant and easy to clean. Finally, the simple cold system for inserting lenses means that the frames can feature prescription or sun lenses.

Alto Adige quality, Italian design and German precision: in a word, WooDone.

WooDone, done by nature, designed for your eyes.


KEYLOOKS

Wanna see the whole collection? … click here



Vika

Thore

Sirona

Sabia

Fear

Milda

Alanya

Briano


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