06 Jan ByWP »Futurama« Giveaway
The “Futurama” model is a Limited Runway Edition courtesy of eyewear label ByWP. And it’s also the reason why we’re adding an entirely new column to our magazine – Freak Out. The reason? Looking at the Futurama, we instantly realized that our existing categories could never do justice to such a strikingly different design.
But make no mistake, the design created by eyewear mainstay Wolfgang Proksch is not only limited to the world’s runways and fashion shows. The Futurama is highly wearable in daily life, as a number of avant-garde wearers in metropolitan cities around the world will attest.
In terms of concept, the Futurama pays homage to the styles of the late ‘60s and early ‘70s. As a major inspiration, designer Wolfgang Proksch named the SILHOUETTE »570« from that specific era. With that in mind, it’s easy to picture celebrity model Twiggy Lawson rocking the Futurama through “Swinging Sixties” London night clubs, or André Courrèges hitting the scene in Paris.
Proksch chose a strong and rugged design for the Futurama, not for the timid at heart and a bold statement. Taking the aviator style to new heights (see what we did there?), the Futurama flies its freak flag in five different, bright colors. The frames are available in uni-toned or mirrored lenses. The two metallic lines on the temples symbolize ByWP’s signature slits featured in the patent-protected plug-in temple hinge design.
For the Futurama’s photo shoot, we set the scene with style photographer Suzana Holtgrave aka Suzy Love. The results: A worthy first entry into our Freak Out segment – stay tuned for more!
Ready to strike a pose with a pair of Futurama glasses? We got you covered! For your chance to win an extra dose of flavor, visit our Facebook page where our Futurama giveaway is up until the end of January.
Photos: Suzana Holtgrave