11 Dec Jérémy Miklitarian: Parisian Neo Avantgarde
The address ‘12, Rue Dupetit-Thouars’ in the heart of the 3rd Arrondissement of Paris is a historic location. Only 100 years ago, the spacious courtyard was home to workshops and horses stables. Today, the yard is lined with artist studios of the new Parisian Avant-garde. One particularly stylish studio belongs to of-the-moment eyewear brand Tarian and its proprietor, Jérémy Miklitarian.
Stepping into the minimalist interior, we are greeted by jazz music noodling away over the speakers. Alongside the rustic, original stone walls, pieces of Tarian eyewear are neatly displayed on an USM shelf like museum exhibits. A small staircase leads to the upper level, where Jérémy maintains his creative workspace. This is where the magic happens – and new pieces for the Tarian brand are executed end-to-end, from raw idea to finished design. Only the manufacturing of the frames from acetate and metal is handled at a specialty workshop in the French town of Jura. Intrigued by the ancient tradition of eyewear craftsmanship in the town, Jérémy Miklitarian likes to go in search of old acetate pieces left behind by the grandmasters of the trade.
To no surprise, Tarian likes to blend craftsmanship with state-of-the-art production expertise. The resulting eyewear frames are marked by Avant-garde stylistics with a unique form language. The young designer has a hand for crafting frames with a bold, three-dimensional appearance, never afraid of risking a foray into asymmetrical shapes including temples at different widths on the same frame.
Overall, Jérémy’s operation is a true ‘one man show’. The mastermind behind the brand handles the entire design and communications workload, which may also be the secret behind the stringent overall presentation of Tarian. But talking to Jérémy, we soon find that this is only the beginning. Ultimately, he wants to raise the brand’s profile by crafting a signature, unmistakable design to make his frames instantly recognizable out on the streets.
Under the Tarian+ label, Jérémy has collaborated on eyewear design projects with artists including Berlin-based Judith Sönnecken. The resulting mirror shape model, aptly called the ‘360°’, features an inner and outer frame covered with reflective foil for a seamless, 360-degree view. And in order to share his passion with aspiring eyewear designers, Jérémy is teaching classes at HEAD in Geneva.
Eyewear by Tarian conveys an exclusive sense of Parisian extravagance, supported by the fact that every colorway is strictly limited to 500 pairs each. Asked about what happens whenever the supply of 500 pieces runs out, a sang-froid Jérémy announced: “I’ll be super happy!”
TARIAN PRODUCT GUIDE
Jérémy’s guide to the development of a distinctive eyewear brand:
• Be authentic and distinctive.
• Limit your collection to 500 pieces per style & colour.
• Play with asymmetrical and three-dimensional shapes.
• Get rid of completely black frames.
• Don’t run a style or colour for more than two years.
• Release three new collections every year.
• Name your glasses after streets and places in the 3rd Arrondissement of Paris.